Find out what you should consider if you want your establishment to keep attracting customers
The pandemic caused by the coronavirus made us think about the appreciation of collective health. In this scenario, we are all doing our best to preserve lives and stories.
Following the guidelines of the World Health Organization regarding social isolation and hygiene and asepsis measures is the responsibility and obligation of all companies. This is even more important in the context of those who work in commerce.
Have you ever stopped to think about what your customers are thinking about the Covid-19 prevention measures that have been adopted by your supermarket? Check out the following information for more concrete answers on this.
It's time to reinforce hygiene and protection measures for employees and customers
If you asked people, before the pandemic, what would lead them to choose supermarket x and not y, it is quite likely that the answers would be cheaper prices, presence of parking, variety of products, among others.
But reality has changed. In this context of collective health prevention, hygiene and protection measures are decisive factors. To find out what customers are thinking about this, SAX | Conta Pra Gente conducted a survey.
The survey was carried out with 1,757 people, online, on June 04, 2020. All respondents made some in-person purchase in Markets, Supermarkets, Hypermarkets and Wholesale in the last 30 days.
To help you understand the results of this assessment, we selected the 5 main categories: frequency of purchases, choice of establishment, choice of products, cleaning, personal hygiene and protection of customers and employees. Check out:
Frequency of purchases: The survey revealed that the majority of respondents (77%) stated the change in shopping frequency. Of this amount, 81% of the survey participants stated that they are going to the supermarket less often compared to the period before the pandemic.
The same goes for the time spent inside the supermarket. In this case, 52% of people said they are taking less time to pick up the products and make the payment at the cashier.
Shopping location: Customers are preferring to do their shopping in supermarkets and neighborhood markets.
The data revealed that 78% of people are concentrating their purchases in fewer places.
Product choice: In this regard, 61% of people stated that they go to the supermarket with their shopping list ready. The objective is to keep the focus on previously planned products.
Hygiene measures: The presence of gel alcohol and the proper hygiene of environments and products also arouse customer analysis. Among the places frequented by the respondents in the last 30 days, 76% of the respondents said they had noticed the presence of hand sanitizer available at the entrance of the stores and in the aisles.
The percentage reduces in relation to the observation regarding the cleaning of carts (59%) and distance marking in rows (56%). Regarding the division of acrylic in the cashier space, 53% of the respondents mentioned having noticed the adoption of the acrylic division in the cashier space.
Protection of employees and customers: Only 73% of respondents observed employees wearing masks. For a pandemic context, these data are not positive. The concern is even greater in relation to the use of masks (it was noticed by 69% of the respondents).
The limitation of the maximum amount of customers in the store was identified by 39% of the interviewees. Finally, only 32% reported having observed employees taking customers' temperature before entering the store.
Why is this data important?
To finalize the information about the survey, it is important to mention that 36% of the respondents said they had stopped shopping in a certain store due to hygiene reasons.
In addition, negligence with the health of employees and customers is a factor that also led to this decision. In this article, we share a small portion of the data that was obtained during the analysis.
The trend is that the level of requirements will increase even more. That's why we reformulated the question we asked at the beginning: is your supermarket prepared to serve these new customers?
We invite you to reflect on each item shared here and, from now on, rethink your supermarket's strategies and processes. Count on SAX for other complete answers.
Check out the Comprehensive survey of how customers are rating your business during the pandemic and understand how your strategies are for this new normal
