In Brazil, about 24 million women are entrepreneurs, according to data from a study carried out by Sebrae. There are many cases in which female entrepreneurship is an alternative created by necessity.
So in the country, 44% of the female audience is betting on the creation of a business as an alternative to supplement income and even as the only income at home.
Therefore, in celebration of International Women's Day, which represents the victories won by women around the world, meet 11 Brazilian women who are Business Owners and helped the Brazilian economy by moving more than R$ 830 million in 2019.
Renata Marcolino – Thousand and One Sneakers
With accumulated debts, speech therapist Renata Marcolino had to resort to another income alternative in order to help her husband in a time of financial difficulty. The then civil servant decided to bet on the sale of popular sneakers to pay off the family's debt. The creation of the business began with the resale of shoes inside the trunk of the speech therapist's car, so she used the vehicle to go to her clients' homes.
From the idea of taking the shoes to its customers, Mil e Uma Sapatilhas was born, which has sold more than two million shoes and became the first business focused on the emerging public with Disney licensed products. With more than 140 units open, the brand earned R$ 60 million in 2019 with the sale of sneakers.
Danyelle Van Straten – Depyl Action
Namely Danyelle Van Straten is the name behind Depyl Action, a franchise specializing in waxing and hair care that earned more than R$ 122 million in 2019. The brand has more than 110 units in operation in Brazil and two in Venezuela.
Marcela Tarraf – Melting Burges
With a dream of returning to the countryside, Marcela Tarraf, decided to change the area to bring something new to São José do Rio Preto.
Unit sales are made through co-franchising, a business model created by Cobiz. With five units, the business earned R$ 7 million last year.
Rafaela Justino – Vox2You
Although Born in Ribeirão Preto, Rafaela Justino met Vox2you, a franchise of public speaking schools, in 2017 to improve patient care techniques when she was still a nurse.
In just one year of operation, the unit has more than 300 students enrolled and a turnover of R$ 1.5 million.
Sibele Vaz de Lima – Vazoli
An insurance saleswoman for a large bank in the city of Severínia, in the interior of São Paulo, Sibele Vaz de Lima saw, in 2008, an opportunity for extra income when a property measuring just over 15m2 became available. But what was supposed to be a financial complement to entrepreneurship, became the only source of income.
Sanaua Morais – Slimming Center
However, at age 16, Sanaua Morais left the city of Palmeira dos Índios, in the interior of Alagoas, to study biomedicine. After doing the first semester without paying the monthly fees. Today Sanaua annually bills more than R$ 3 million with the three units. With more than 40 employees in the clinics, the businesswoman hopes to expand her business in the future to more states in the Northeast region,
Poliana Ferraz – Super Internships
For Poliana Ferraz, the dissatisfaction she had as an intern made her create one of the largest franchise chains for internships in Brazil. Finding a business opportunity for female entrepreneurship with the sanction of the law, in 2009, Poliana created Super Estágios, a company that directs students to internship programs and manages them from first to last, ensuring that the experience is satisfactory for both trainee as well as for the company where he works.
Flávia Aparecida Correa and Mirian Cristina Correa – Flamy
Although known for her artisanal cakes in the city of Hortolândia, Flávia Aparecida and her daughter Mirian Cristina decided to bet on a promising market of female entrepreneurship. After seeing that the demands for the product only increased. They combined the market moment with the dream of becoming an entrepreneur and opened Flamy. With 15 units in the state of São Paulo, the chain earned more than R$ 5.5 million in the last year.
Raissa Diniz – Exchange Club
Graduated in business administration and with an MBA in marketing, Raissa Diniz, 41 years old. She has been interested in issues related to female entrepreneurship since she was 16. So when she started working in the business founded by her father, O Borrachão Revestimento. The businesswoman found in the franchise a way to circumvent the economic crisis that hit Brazil and, so far, has earned more than R$ 1.5 million.
Charlene Moraes – Ótris Soluções Financeiras
So, at age 24, with two small children and a rent to pay, Charlene Moraes divided her day between working as an intern at a law firm. With Ótris, Charlene helped in the recovery of over R$ 5 million for SMEs. And it bets on the inclusion of women in entrepreneurship as a form of gender equity. In 2019, the business earned R$ 1.5 million.
Thais Mezadri and Daniela Fogaça – Sigbol Fashion
Therefore, at the beginning of 2019, Thais bought the unit from her mother and with her partner Daniela they implemented strategies to optimize space and marketing. However, one year, the store's revenue doubled. From 85 students at the beginning of 2019, Thais started this year with 110 students.
