Group brings together young producers who prepare baskets after orders. A 60-year-old woman takes care of an area of almost nine hectares located in the capital of Acre.
Nazira owns almost 9 hectares of land and created a production network Personal archive The strength of women in the countryside has brought about changes in the area where 60-year-old producer Nazira Nascimento has worked for almost two decades.
From a simple family, she was born and raised in the state's rubber plantations and, after becoming a widow, found herself raising her three daughters.
She resorted to what she knew how to do: plant
Using the land as a source of income – an activity passed down from generation to generation.
A true rural producer, she grew up not knowing what pesticides were – what she now calls poison, and cultivated organic production, even before that word became so viral.
And G1, during Women's week, tells the story of this producer who, with the help of her daughter, decided to innovate.
“We've always produced everything natural. In these rubber plantations, we didn't even know there was poison.
We did organic production without even knowing what it was”, he recalls.
Today, she touches a land of almost 9 hectares – there are nine football fields with various types of plantations that not even she knows precisely the sum of everything.
Like many producers, young Nazira relies on organic fairs in Rio Branco to sell her products, but some time ago she received help from her daughter to try a new alternative.
Products cultivated by Nazira and other producers are sold in municipal markets Personal archive Modernity Fabiana Nascimento, 37 years old, is the second of the producer's three daughters.
Last year, encouraged by her mother's story, which is intertwined with her own, she graduated from a technical course in agribusiness.
Seeing the difficulty of transporting the production and her mother's sacrifice to be present at the fairs that usually take place in the municipal markets of Rio Branco, Fabiana decided to suggest that her mother use social networks in favor of this work.
According to Fabiana, the project is a union of the traditional and the modern. And no one said there would be no resistance.
business-based CBT
“I decided to do something not so different, but just so I could see my mother having more time to live life. Because gardening takes a lot of our time, so I thought it would be a good idea. So instead of going to the fair, we work with deliveries because it would be a way of not having losses on the weekends, which were not so good for sales at the fair”, says the young woman.
The contact she managed to have at the fair made Nazira create a network of loyal customers.
“At first, my mother was on the back foot saying it wouldn't work and all.
So, recently, I did my TCC [Course Completion Work] based on a business plan focused on deliveries, so I showed her, in numbers, that it worked, very well”, she recalls excitedly.
And, in March of last year, the ACS Amazônia profile was created, which disseminates the delivery of organic baskets, but, more than that, encourages the production of organic products and defends territories where family farming is present.
With products, baskets are assembled and delivered at home Personal archive Sales network Fabiana's idea. Newly formed and eager to put everything into practice, she made sure that other producers, mostly women, also benefited.
But how did it happen? “Working with deliveries, we wouldn't have any kind of damage or leftovers, since they would be sold in advance.
Deliveries
And, as we already had a considerable number of customers, I told them that we would work with deliveries and they immediately liked the idea. Although little by little, I put it into practice, already knowing that from one hour to the next, sales would increase.
I talked to the other young producers, who are also certified organic, to get the other products from them”, explains Fabiana.
That's how she created a kind of chain that benefits other people who, like her mother, make a living from family farming.
Thus, baskets can count on more variety.
“I thought it would be good for other producers as well, as it would increase their sales, so we combine the useful with the pleasant”, he adds.
Deliveries are made once a week, while Fabiana is responsible for controlling the orders and delivery of the baskets. Meanwhile, the mother can stay on the farm taking care of the crops.
miscellaneous sales
An average of 60 baskets are sold per month, at varying prices depending on what the customer asks for.
Products are organically grown in Rio Branco Fabiana Nascimento/Personal archive 'We go playing' About the idea of her young daughter, Nazira says she was happy to be able to optimize her time more and also the products she cultivates.
As deliveries are made to order, there are no leftovers, which end up becoming a loss.
“When we went to the fair [in the center of the capital] the farm was left alone.
The car that takes us, many times, is no good. Although the branch line is no good and I was about to give up and that's when she came up with the idea of delivery.
We only take what is necessary, we don't have to stay up all night and all day too”, he explains.
field work
Working in the fields for her is the only way to keep herself busy as a young woman.
When asked if she suffers any type of discrimination or segregation for taking care of such a large area alone, she says that it is common in the region for women to take charge of productions.
“I was born and raised in the rubber plantation and my group here is mostly made up of women and we are playing with difficulty.
Sometimes, of course, you have to hire someone to do the heaviest work, but I'm the one who takes care of everything”, she concludes proudly.
