First company of construction civil to put into operation a sales platform where the consumer can carry out the entire process of buying an apartment digitally. MRV has established itself at the forefront of the segment when it comes to innovation.
Com um investimento, nos últimos cinco anos, de mais de R$ 250 milhões em transformações digitais nos processos construtivos e soluções com foco total no consumidor, a companhia tem se tornado referência e está entre as empresas mais inovadora do Brasil, segundo a revista Forbes.
Innovative MRV
According to Flavio Vidal, MRV's executive innovation manager, the company is aware of changes in society and understands the importance of preparing for the future. “Being in the Forbes ranking among the most innovative companies is a great recognition of our work. We have been transforming for more than 10 years to contribute even more to transforming the lives of Brazilians.
The innovation ecosystem is propagated to all sectors of the company. In fact, to further boost this culture, at the end of 2019 we inaugurated a LAB inside the company's headquarters.
The objective of the space is the creation and acceleration of projects, technologies and new businesses that aim to provide differentiated experiences for customers.
Furthermore, MRV is one of the creators of the Orbi Conecta hub, a space for promoting entrepreneurship and innovation”, says the executive.
MRV's digital transformation process has been consolidating the company in the so-called industry 4.0. In addition to applications, BIM, state-of-the-art software, virtual and augmented reality.
However, they are part of the range available and applied by engineers in the works, the company has been positioning itself in the market as a platform for housing solutions.
“The new generations have a different view of living, so we have become a housing solutions platform capable of providing the housing option that best adapts to the moment in the lives of Brazilians,
So be it with the acquisition of ready-made apartments or off-plan, with the purchase of land in allotments completely urbanized by Urba.
That's why or even renting properties specially designed, with numerous services, by the startup Luggo, totally digital and without bureaucracy”, explains Vidal.
