Carrefour launched a solidarity campaign to help those most in need in relation to the impacts that the new covid-19 has had on society as a whole. At the same time that we are experiencing a complicated situation for everyone, many companies have shown themselves to be really concerned about the future of the country.
Of course, if we look at it with a very critical perspective, we will defend the position that the egalitarian world, fair for all, as our old Marx wanted, will hardly exist.
However, after the end of this stressful period in which we are living, without a doubt, we will pay more attention, or rather, we will value more the companies that provide more solidarity with those who have less resources to survive the madness of the capitalist world.
About Carrefour's campaign to reduce the impacts of the Coronavirus
Carrefour launched a donation campaign worth 15 million reais in the form of food and basic baskets for families that are being impacted by the new coronavirus. Furthermore, the standard retailer will seek support from suppliers and consumers.
According publication of the exam, Carrefour will allocate donations to eight NGOs that operate in regions where there is a greater concentration of stores, to help people affected by the Covid-19 pandemic.
What has been done so far?
According to official information from the company, around 2.3 million reais have already been donated to city halls and governments, such as the case of the city of São Paulo, which received around 1 million reais in basic food baskets. Consumers can make contributions through a website or when purchasing items at Atacadão stores.
The vice-president of institutional relations at the Carrefour Brasil group, Stéphane Engelhard, said that while isolation is necessary to protect thousands of lives, he will continue to understand that the company's main social role is to offer help to those in need.
He also said that contributing to society, especially in this complex moment that doesn't know when the end is, is the role of large companies is to minimize impacts. He said:
"We are a listed company, which aims to make a profit, we cannot forget that. But at this moment, we need to revert part of the profit to society”
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Source: Exame Magazine
