Informal Entrepreneurs Innovate in Salvador With Outdoor Lounge

With the country's slow economic recovery and the high unemployment rate, Bahians are looking for creative alternatives to survive as entrepreneurs.

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In the queue there were five women, all comfortably seated. Being two eyebrow designers and three manicurists showed dexterity and haste.

Without a doubt, the scene described would be of a beauty salon like any other, if it weren't right on Avenida Sete de Setembro.

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Empreendedores Informais Inovam Em Salvador Com Salão Ao Ar Livre 14 de fevereiro de 2020

 

In the center of Salvador, Fabio, who owns a salon, and his troupe trained by him, were under two improvised awnings.

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In effect, they delighted customers who did not have the time or money to go into a room with walls and air conditioning.

With Brazil in a slow economic recovery, or with growth prospects, not to mention the lack of jobs that affects 12.4 million people.

Informality

Since the Bahian, like any unemployed Brazilian, has been forced to manage in order to survive, although Fábio is not even from Bahia, the region of North East.

A year ago Fabio came from Aracaju, where he was born, to expand his market, even though he spent 15 years working in salons in the same way.

Once he compared “But, there I didn't work for me. Here, I'm in charge”, said Fábio, without disclosing how much he earns per week.

Its employees have no employment relationship, that is, the agreement is that 30% of what they earn has to go into the pocket of the “boss”.

Fábio, who is also an eyebrow designer, learned the trade from Gledson do Mutirão, the hairdresser and former Aracaju councilor known for carrying out entrepreneurial efforts.

They, then, became its informal employees, Matheus Santos Oliveira, an employee, said it's really worth it even informality that before sold orange juice on the street.

According to data released by the Brazilian Institute of Geography and Statistics (IBGE), in October last year, the country had 38.8 million informal workers.

Just to exemplify, informal workers come to represent 60% of the employed population in Bahia, for them, advertising is word of mouth.

In short, in times of crisis, opening your own business has been an alternative to gaining financial independence and reducing unemployment.

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