Despite the well-known surnames, there are new faces playing the agribusiness from Santa Catarina. Young people make use of the specialized knowledge acquired at universities and state-of-the-art technology to combine the useful with the pleasant and continue the family agribusiness.
Santa Catarina PRODUCER
According to the 2017 Agro Census, released by the Brazilian Institute of Geography and Statistics (IBGE), of the 501,811 people who work in rural establishments in Santa Catarina, 81% have kinship ties with the producer.
In addition, when we compare the 2017 data with the 2006 Agro Census, there is a great advance in terms of farmers' education.
However, in 2017, 41,640 of the agricultural establishments had producers who had medium or higher education. 11,323 of these producers had higher education, master's or doctoral degrees.
In 2006, only 13,028 producers had completed high school or high school.
From the rural exodus to the modernization of agribusiness
Young people looking for opportunities
Typical of municipalities with an essentially rural economy, the exodus from the countryside was common in Santa Catarina. This is so mainly among young people, who leave their hometown in search of studies and new opportunities and who often no longer want to return to family agribusiness.
In the last 20 years, a significant change has been observed in the behavior of young people born into families that own agribusinesses in the state.
Therefore, young people who previously had no interest in returning to the countryside are currently seeing family agribusiness as an opportunity to work and apply their knowledge resulting from investments in training and professional development.
Important production chains such as poultry, swine and cattle have managed to raise their levels of productivity and profitability with the use of technology and skilled labor.
Although the result of this whole equation is income. With a higher income, families obtain comfort and convenience in the countryside and no longer want to leave the population.
According to the president of the Federation of Agriculture and Livestock of the State of Santa Catarina (Faesc), José Zeferino Pedrozo.
Meanwhile contribute to the success of the productive chains of agriculture, livestock and agribusiness. Thus, in general, it provides the neutralization of migration from the countryside to the cities.
— Entrepreneurs and rural producers who efficiently operate their properties earn income – and with income they can sustain a quality life. These will not leave the field. On the contrary, they will attract new workers, entrepreneurs and investors, revitalizing the primary sector of the economy - points out José Zeferino.
