For the first time, this year's Easter will be different, during the pandemic, social isolation prevents family reunion. To kill the longing only by video call, that there was a drop in sales of easter eggs.
Easter is second only to Christmas in economy movement sales in Brazil. Chocolate becomes an adjunct to isolation and Skype and social networks become family lunch.
The drop in sales
Easter egg sales have also taken on other proportions, afraid of what might happen with the pandemic and the crisis we will face. Likewise, Brazilians changed their purchases with essential products, basic food baskets, cleaning and personal hygiene products.
Google search data reported that 7 out of 10 Brazilians, Easter habits will change. According to the isolation of people with more time at home, the purchase of the easter egg has changed to producing the egg at home.
Due to the fact that many products have an expiry date, with the decrease in sales, promotions are increasingly common. When shopping for Easter eggs, buy two and get three.
According to some chocolate producers, the current production scenario is a tight budget analysis. In December, many supermarkets were already selling Easter eggs, which produce homemade eggs with the raw material, need to replace expenses.
Research shows how much Brazilians have the habit of buying Easter eggs in physical stores, so isolation has changed data statistics. Some companies to maintain sales of easter eggs work with online sales through apps against falling sales.
A survey shows that products with smaller sizes, cheap and easy to handle, will have greater sales, chocolate bars for example are the most sought after.
The search for inputs and recipe manuals on the internet is the way out, the much sought after “how to make Easter eggs” or “Easter egg recipes” are the searches.
