The covid-19 pandemic arrived in Brazil, according to information until last night, March 23, there are at least 904 infected and 11 dead here in Brazil. So the way to maintain control the government adhered to the social isolation , and internet sales increased.
At first, social isolation is the most effective way to prevent the spread of the virus. In this sense, some people are working at home, the so-called Home Office. With more time at home, some products were in high demand, for example purchases of medicines, food, hygiene and cleaning items over the internet.
The increase in purchases happened on a large scale in the sectors below:
111% in online purchases specifically in drugs and pharmaceutical derivatives;
83% in beauty and perfumery, includes personal hygiene in general;
80% in supermarkets, such as beverage, food, hygiene and cleaning.
The data indicated increase all this percentage, within 24 days.
Boost internet sales
In online shopping, some companies stand out, André Dias is director of Compre & Confie, he manages to analyze the market in real online sales, in a proportion of more than 80% of digital retail. While the analysis of sales champions are: Americanas.com, Extra, Carrefour, Via Varejo and Magazine Luiza.
Although in times of crisis it is common for internet purchases to increase, with the pandemic avoiding physical contact, sales are even greater. On the other hand, purchases of electronic items have fallen in a large proportion, justified by the consumer profile, people are looking for cheaper items, products that make up the basket.
Electronics falls occur in the following proportions:
-62%: camcorders and drones;
-37%: games ;
-29%: electronics;
-20%: Automotive.
Therefore, Brazilians are looking for essential products, such as basic food, the great demand for canned goods; personal hygiene and cleaning. The search for medicine and pharmacy items, shampoo, there was a drop in shaving creams, men who shaved a lot for meetings with isolation decreased. From the same point of view, everyone's life has changed and with it the economic scenario as well.
